Phase 1: Setup & Global Decisions (Do This Today)
Create a Shared Google Drive: Create a main folder with sub-folders named Images, Text, and Section Notes. Share this with Alex.- Audit Global Contact Info: Address: 26A Rolling Ridge Rd, Monvale, NJ 07645. E-mail address (not set up yet): info@ryanbrenizer.com
- Confirm Video Partner Messaging: Tatiana should not be on the site at all.
- Corporate Direction Decision: I would like to actively pursue corporate work, particularly corporate events and stock. I regularly do stock for Cooper Union since 2020 and my corporate events go back to 2005, most notably 18 years of the Al Smith Dinner
### **Phase 2: Priority 1 - Sourcing & Auditing (Start Now)**
* **Source Testimonials:** **2–4 hours (Active)** + *2–4 weeks (Waiting)*
* *Why:* Digging through old emails/thank-you notes to draft the "pre-written" quotes takes time. Sending the emails is fast, but hunting down the source material is tedious.
* **Blog Triage Decision (313 Posts):** **4–6 hours**
* *Why:* Even at a rapid pace of 1 minute per post, this is a 5+ hour job. Break this into 1-hour chunks over a few days so you don't lose your mind.
### **Phase 3: Priority 2 - Heavy Copywriting & Business Logic**
* **Write "Services > Weddings & Engagements" Copy:** **4–6 hours**
* *Why:* This is the biggest writing task (1,500+ words). You have your brand guide as a foundation, but adapting it into a cohesive sales page with the FAQ and Album details requires focused, deep work.
* **Write Long-Form "About" Bio:** **2–3 hours**
* *Why:* You're using the existing bio as a skeleton, so this is mostly expanding on credentials, refining the voice to first-person solo, and compiling the lists (press/workshops).
* **Create the Top Venue List:** **1–2 hours**
* *Why:* Listing the top 5-10 is easy; writing a thoughtful, specific 2-sentence insight for each takes a little thought.
* **Lock in Pricing Details:** **30 mins–1 hour**
* *Why:* Pure business decision. You likely already know your numbers, you just need to formalize how they look on paper.
* **Write "Services > Corporate" Copy:** **2–3 hours**
* *Why:* This is a mostly blank-page write, but focusing specifically on your Al Smith Dinner and Cooper Union history gives you an easy narrative framework.
### **Phase 4: Priority 3 - Homepage & Supporting Pages Copy**
* **Draft Homepage Copy:** **1–2 hours**
* *Why:* Very short word counts, but high importance. You'll spend most of this time tweaking the 10-word hero headline and the 60-word positioning paragraph.
* **Update "Services > Family" Voice:** **1 hour**
* *Why:* The old site copy is already strong. This is just a light edit to remove "we/us," update prices, and expand the *Day in the Life* section.
### **Phase 5: Priority 4 - Visual Curation (Portfolios)**
*(Total Phase Estimate: 8–12 hours. Set strict timers for yourself here so you don't get lost memory lane.)*
* **Curate Wedding Documentary & Gallery Intro:** **2–3 hours** (Includes picking the 5-6 featured weddings).
* **Curate Wedding Portraiture, Intro & Method Block:** **2–3 hours**
* **Curate Engagements & Intro:** **1–2 hours**
* **Curate Family & Intro:** **1–2 hours**
* **Curate Corporate & Intro:** **1.5–2 hours** (Focusing heavily on Al Smith/Cooper Union).
* **Write Portfolios Landing Page Copy:** **30 mins**
* **Gather Personal Photos:** **30 mins** (Assuming you don't need to shoot new ones).
### **Phase 6: Priority 5 - Launch Content & Forms**
* **Set up your new email (`info@ryanbrenizer.com`):** **30 mins**
* **Write Contact Page Copy & Define Form:** **30 mins**
* **Prep Blog Launch Content:** **3–5 hours**
* *Why:* Writing the intro is fast, but drafting 2 brand-new, high-quality, SEO-focused blog posts for launch day will take a few hours of focused writing. (The remaining 3 posts can be written post-launch, adding another ~5 hours down the line).
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### **Summary of Estimates**
* **Total Active Time Required:** **Roughly 35 to 50 hours.**
